Cambridge Analytica: A Case Study In Behaviorism Run Amok

Photo by Jefferson Santos on Unsplash
World War I propaganda poster
A film still from the Little Albert experiment shows baby Albert with a rabbit, flanked by Dr. John Watson and Rosalie Rayner. (Wikimedia)

Give me a dozen healthy infants, well formed, and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select — doctor, lawyer, artist, merchant-chief and yes, even beggar-man thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. ~ John Watson

Cambridge Analytica’s work on the Trump campaign is a clear example of how data-driven marketing techniques can change behavior in target populations. Applied to the commercial sector, these techniques can strategically engage your key audiences, improving conversion rates and boosting sales. ~ Cambridge Analytica’s website

US citizen residing in British Columbia, Canada. Degrees include anthropology and environmental studies. Activism, politics, science, nature.

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