“Cambridge Analytica is just the latest consequence of the belief that people are blank slates; easy marks for additional conditioning experiments using the modern equivalent of bells and metal rods to to make us crave or fear particular products or groups. Madison avenue and political campaigns have been showing and sending us targeted material rationalized implicitly by this premise for decades. The rise of social media and the modern computing power it utilizes have, however, added new urgency to the need to critically reflect upon the flawed psychological theories and amoral philosophies behind the practice.

“Madison Avenue and professional political operatives are never likely to seriously consider the ethical consequences that follow from their cynical and simplistic view of the human condition, never mind confess to it. That’s why we must. Whether or not you decide to delete your Facebook account in response to the latest scandal, that large numbers of us are actually taking that choice seriously for the first time signals a renewed willingness to proactively shape our own world instead of having it shaped for us by others.Perhaps Silicon Valley at least will realize that the species they’ve been evaluating through their algorithms is an X factor that still retains the capacity to surprise them.”

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US citizen residing in British Columbia, Canada. Degrees include anthropology and environmental studies. Activism, politics, science, nature.

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